The Detroit Society for Coatings Technology presents:

Future Of Coatings Under Study

Future Of Coatings Under Study

42nd Annual

MSU Education Center
Troy, MI

FOCUS 2017—From the Can to the Car …
Extending the Boundaries of Technology

This Year’s Theme

From the Can to the Car: Extending the Boundaries of Technology

There’s little doubt that the auto industry is undergoing a technology revolution unlike any seen for many decades. Materials, processes, design, and even ways of doing business are evolving at a rapid pace. Technological advances must keep pace with new challenges created by this movement or risk being left behind.

The coatings industry is no exception. As coating and adhesive materials make their way from the can to the car, it is imperative that they work in harmony with new advancements. What is considered to be existing limits on technology will need to be reevaluated and ultimately breached.

The 2017 FOCUS Conference features industry experts who will examine and present ways of extending the boundaries of technology that will transport the auto industry into the future.

What To Expect

  • Continental breakfast
  • Two concurrent tracks featuring expert speakers on the leading edge of coatings technology
  • Panel discussion
  • Lunch (vegetarian available)
  • Poster session highlighting the talents of students from local colleges
  • Exhibitor tables from industry suppliers
  • Networking opportunities throughout the day
  • An outstanding value for your dollar!


MSU Management Education Center

811 W Square Lake Rd, Troy, MI 48098